The purpose of creating a buyer persona is to get crystal clear on the individuals who you are marketing to. “customer avatar”) is a fictional person who represents a particular company’s ideal customer. ![]() ![]() If you’ve never created a buyer persona before, you may be wondering, what is a buyer persona and why is it important for your business?Ī buyer persona (a.k.a. Ready to get started creating your buyer persona? Let’s begin with the basics… What is a Buyer Persona? Feel free to use the links below to skip to a particular section. Here’s a quick overview of what we’ll cover in this guide. In this guide, we’ll share how to create a concrete buyer persona (with templates & examples). Do you want to create a buyer persona for your business? Smart marketers know that clearly defining your ideal customer is the key to high conversions.
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